Actor Kriti Sanon is the latest celebrity to unveil her beauty brand, after Katrina Kaif and Deepika Padukone. She made the announcement on social media last week as she turned 33. She had recently launched her production house, Blue Butterfly Films.
Taking to Instagram, Kriti dropped the first ad of her brand. In the caption, she wrote, “Happy Birthday to me! It’s finally here! Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of Hyphen!”
“Hyphen is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special! Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product. People say “You can’t have it all!” But why not? Just HYPHEN it! Here’s to glowing and growing together! I can't thank the entire team of Hyphen and my co-founders enough who’ve worked endlessly to get our baby out on my birthday. Best birthday gift ever! @always_brewing @tarunsharma88 @mohitjain.3110 @vikas.lachhwani @saurabh2014_ism We are live! Check out all the products on letshyphen.com Love & Gratitude,” she signed out as the co-founder and chief customer officer of the brand.
Hyphen is a budget-friendly beauty brand. As per its website, the products start at Rs 449 and go up to Rs 649. So far, the brand has a total of four products. All of them are said to be clinically tested, Peta certified, vegan and come with zero plastic footprints.
On the work front, Kriti will be seen in the upcoming film ‘The Crew,’ with Kareena Kapoor and Tabu. Ekta Kapoor and Rhea Kapoor produce the film. Besides this, Kriti also has an untitled film with Shahid Kapoor and ‘Ganapath’ with Amitabh Bachchan and Tiger Shroff. She is also reuniting with her Dilwale co-star Kajol in her maiden project, ‘Do Patti,’ which will release on Netflix.