The Board of Control for Cricket in India (BCCI) secretary Jay Shah revealed that Adidas has been signed as the new kit sponsor for the Indian cricket team. Adidas will replace clothing brand Kewal Kiran Clothing Ltd, maker of Killer Jeans, which came in as an interim sponsor after the then-sponsor Mobile Premier League Sports (MPL Sports) pulled out of the deal midway (its contract was set to expire in 2023).
MPL was paying the Indian board Rs 65.00.000 per match and £900,000 as royalty for a three-year deal. The current sponsor, Killer Jeans’ contract will expire on May 31, post which the Adidas deal will take effect. In fact, Rohit Sharma & Co are likely to be wearing the new kits a s soon as the World Test Championship final against Australia at The Oval from June 8-11. While Shah didn’t reveal the duration or amount of the deal with Adidas, according to sources, the BCCI’s deal with the sports brand is for five years.