Tilda, a renowned brand synonymous with superior quality and long-standing heritage, has announced the launch of their limited-edition 2kg tin in collaboration with British Indian artist, Natasha Kumar.
A celebration of food, culture and colours of the sub-continent, Natasha’s design sets twirling dancers, vibrant drummers, and a fanfare of trumpeters against a background of deep pinks, daring blues and elegant Mughal architecture. The drummers symbolise the pulsating heart of Tilda and the design resonates with the rhythm of every day.
Tilda has always strived to bring more than just culinary delights to the table. With a rich heritage spanning generations, the brand embodies a commitment to quality, authenticity, and celebrating diverse cultures.
According to Natasha Kumar, "This collaboration with Tilda is one of taste, a blend of flavour and art, aimed at making every grain of rice part of a shared cultural experience.’’
Collaboration with Tilda on this exclusive tin has only broadened that celebration of family and cultural kinship that defines her work.
Scheduled to make its debut this October, the limited-edition tin will be available through selected retail stores across the UK. On the launch of this limited-edition tin, Tilda head of marketing Anna Beheshti said, ‘’This collaboration with Natasha Kumar is a perfect blend of tradition and food. We believe that art, music, and culture are key anchors of the diverse cultures we have been celebrating in the UK for more than 50 years, much like how rice has been the heart of innumerable dinner tables. Moreover, this marks the initial step in the exciting journey of crafting a fusion of flavours and art for Tilda. Watch this space for more.’’
Tilda is a multicultural British brand with over 50 years of experience within the rice category. More than 1- in-4 UK households buy at least one Tilda® product a year and over 85% of consumers agree that the brand offers the highest quality products. As the UK’s number one dry rice brand, Tilda is focused on offering the highest quality rice and grain recipes that taste good along with being healthy. The company does not produce its own label products. Tilda offers a wide selection of products and different sizes ranging from Pure Basmati to Jasmine, to other dry rice varieties, Tilda Steamed Rice, Tilda Kids are also available in a wide range of variants. The Tilda range is available across multiple categories in store including the rice aisle, toddler food aisle and world foods aisle. Tilda is committed to honesty, transparency, and a pre-competitive spirit to tackle the climate crisis. As laid out in the Tilda Impact Report 2022, Tilda’s commitments are based around three focus areas: sourcing, manufacturing, and packaging, with support for communities.