Reliance Consumer Products, which is part of the Reliance Group, has reintroduced Campa Cola in India and is hoping to eat into Pepsi and Coca Cola’s market share with attractive pricing this summer. Campa Cola, which is now part of Mukesh Ambani’s Reliance group, will also come in lemon and orange flavours and will be initially available in Andhra Pradesh and Telangana with a national rollout planned in the coming months
While the pricing was not revealed, sources said that the drinks will be priced lower than what comparable products from Pepsi and Coke are priced. For instance, a 200ml bottle of Campa is priced at Rs 10 as against Rs 20 for a 250 ml bottle of Coke or Pepsi. The introduction of Campa portfolio "is consistent with the company's aim to promote domestic Indian brands," it was stated.