Bollywood artist Sonu Nigam performed to packed houses at OVO Arena in Wembley and April 1 at Morningside Arena in Leicester recently, leaving the audience spellbound and clamouring for more. Both the concert venues were jam-packed. It was a COLORS TV UK event organised by IndiaCast UK Ltd. and had an unprecedented number of sponsor partners for the shows.
Commenting on the event, Govind Shahi – Executive Vice President and Head of International Business, IndiaCast Media, said, “Known for his energy and electrifying performances, Sonu Nigam has consistently managed to deliver some great concerts in the past. But this time around, the experience was euphoric to say the least and was something never seen before! One of the key highlights of the shows was Sonu’s melodious and beautiful tribute to Lata Mangeshkar Ji. The crowd were on their feet throughout the events - cheering, dancing, and singing along and it felt great to witness such a phenomenon after a very long time. After two hugely successful events at the beginning of 2023, COLORS TV UK will be back with bigger, grander and more entertaining events this year!”
Suhrud Chimbalkar, Director of Media Operations for HereandNow365 Ltd said that “The performance by Sonu Nigam exceeded our expectations. The crowd's unbridled enthusiasm up until the very last second of the performance was matched only by his electrifying presence. We believe that our client Remitly's outreach at the event, which shared their brand values of "Promises Delivered," garnered favourable feedback from their customer base. This was a good marketing campaign that brought the community closer to the company.”
"It was a tremendous achievement by the COLORS TV UK team to secure a sell-out concert in London and Leicester for The Sonu Nigam Show, UK Tour 2023. Being the radio partner for this wildly successful event makes Sunrise Radio London and National extremely proud” said Tony Lit MBE, Managing Director of Sunrise Radio.
