Ratan Tata, 73, former Tata Group chairman and presently chairman emeritus, Tata Sons, has made a personal investment in online jewellery retailer Bluestone as India's red hot e-commerce sector which has attracted a steady stream of investor money.
The size of Tata's investment could not be ascertained. He joins a list investors and venture capital firms backing the Bangalore-based company founded by IIT graduate Gaurav Singh Kushwaha and Vidya Nataraj. Tata made his maiden e-commerce investment last month when he picked up a small stake in Delhi-based Snapdeal by buying out an early investor. His latest move is interesting considering Tata group's brand Tanishq emerged as a billion dollar jewellery retailing enterprise under his watch.
"An investment by Ratan Tata who has been at the helm of India's most successful and respected conglomerate is a validation of our approach in building an innovative brand that is disrupting the jewellery market," Bluestone's Kushwaha said.
