On Sunday 30 June, England will play India at Edgbaston in the ICC Men’s Cricket World Cup 2019, but it will be no ordinary fixture.
On this very special match-day, three young cricket-mad children have been appointed as ‘Playground Pundits’ and will take over some of the production elements that are integral for making this high-profile game special. Joining the celebrities and legends of the game will be these three youngsters, Edward, Summer and 8 year old Indian-origin girl Anna. To rehearse for their roles on the day, the young ‘Playground Pundits’ have already interviewed Usain Bolt via a video link.
Sunday’s match will be titled #OneDay4Children in support of ICC Cricket 4 Good and UNICEF’s joint fundraising efforts supporting children across the globe. The young 'Playground Pundits’ will support and manage the captains’ press conference the day prior to the game, assist the commentators and presenters in the broadcast zone, make announcements over the PA system encouraging spectators to donate and take part in a special social media take-over. As #OneDay4Children suggests, it is all about showcasing children as the heroes of the day and the campaign.
Edgbaston will turn blue in support of UNICEF and the players will show their backing for the campaign by wearing a one-off #OneDay4Children-branded kit, to raise important funds, using the huge reach of the tournament – over one billion cricket fans.
photo caption: England captain Eoin Morgan with Summer, Edward and Anna
