Amul, Asia's largest milk brand will be prime sponsor of the New Zealand cricket team in the ICC Champions Trophy which begins in England on June 1. Amul was earlier associated with the ICC Cricket World Cup, Formula 1, the London 2012 Olympic Games and the Rio 2016 Olympic Games.
The logo of brand Amul will appear on the sleeve of Blackcaps playing jerseys as well as on the training kits throughout the tournament. “We are excited about being associated with New Zealand cricket for the first time and Amul welcomes the Blackcaps to the family,” R S Sodhi, managing director of the Gujarat Co-operative Milk Marketing Federation (GCMMF) - the apex body of all district dairy unions of Gujarat that markets brand Amul, said.
The first time New Zealand will play with Amul on the shirt is a warm up match with India on May 28 followed by Sri Lanka on May 30. The group matches of the New Zealand team are scheduled versus Australia on June 2, England on June 6 and Bangladesh on June 9.
