I applaud Indian prime minister Narendra Modi for launching his “Make in India” campaign to boost manufacturing, but would respectfully point out that the slogan’s message is not as clear as it might be because the word “it” has been omitted.
A more effective slogan would have been “Make it in India” which would have served the dual purpose of not only attracting manufacturers to India but indicating that they stood to prosper by doing so.
Think about “it”.
Rudy Otter
By email
