According to recent survey, British people are most prone to buying resplendent goods and services that they regret later, costing £25 billion annually. Young people, especially at festive time, are more likely to buy unwanted goods but are reluctant to return, even when it is perfectly legitimate to do so, especially for online shopping.
Clothing tops the list, followed by shoes and household goods. Men are more likely to succumb to impulsive buying (IB) than women, who put more thought and linger longer before making decisions.
Fortunately for consumers, if a contract is signed in our home, we have 14 day cooling off period, although crooked dealers are reluctant to wait that long before delivering, as they know if the goods and services already delivered, recipients are less likely to return goods or cancel service agreement.
Reasons for IB are vast and varied, being shopaholic, special offers like price reduction or buy one get one free offers. This is main reason why we waste so much food, as we buy more than we need with such offers which we cannot consume before food deteriorates, so often the cause for food poisoning. It is time our plutocratic government clamp down on such wastage; encouraging righteous supermarkets to give redeemable coupons rather than rhetoric two loaves of breads we cannot consume in time.
Kumudini Valambia
By email
