Published on July 30, 'Kodaikanal Won’t' video went viral on YouTube and touched nearly 1.8 million views within a week. She said the video is just one part of a struggle that has been taking place over years with the help of NGOs and Kodaikanal Workers’ Association. “There are three NGOs, Vetiver Collective, The Other Media, Kodaikanal Workers’ Association, who have been fighting this cause for quite some time and they roped me in to write a song as part of their ongoing campaign which they have been doing for years. They also roped in Jhatkaa.org to help with the online petition. I came in a creative capacity to write the song. Obviously, these are people who believe that those who are involved have read about the cause, understand the cause and firmly believe in the cause otherwise it doesn’t make sense.”
“I’ll be glad to help in any way that I can. I am not consciously taking on the role of a social activist rapper. It’s just that the cause was dear to me and I rapped about it. Anything I can do that will make a difference, I will definitely do it,” she said.
