TV campaign to educate Americans about Sikhism

CHANDIGARH: A Sikh organisation, appalled by widespread ignorance of the religion, has launched a $1.5 million TV campaign to educate Americans about the faith and teach its values of tolerance and equality. TV commercials from the National Sikh Campaign that debuted on Baisakhi are consequential of Americans' perspectives of Sikhism and religion. “We needed to go beyond the narrative about hate crime and discrimination,” NSC co-founder Rajwant Singh said. “We needed to focus our energy in telling the people who we are and what we stand for, what our religion and what our turban is, so people have a better understanding. Right now the turban is considered a symbol of terrorism, or something anti-American.” The ads running on national news channels including CNN, Fox News, and local stations in Fresno.