Indian Prime Minister Narendra Modi has reached out to people on social media and micro-blogging sites and sent 'personalized' message to all his followers, sharing details of his government's works in past 12 months, on first anniversary of his government on May 26.
In direct message (DM) to his 12.5 million followers on twitter, Modi said India was rapidly transforming under the NDA government. He also shared details of works through 20 info-graphs, ranging from outcome of his foreign trips to various decisions in social, economic, health, education and infrastructure sectors.
A web-link attached to his DM on twitter is also carrying a comparative (Then and Now) figures, highlighting how the initiatives, taken in first year, would lead India to a development path by breaking the policy paralysis phase of the previous regime.
Interestingly, his personalized 'signed' message uses different language for different people while addressing them using first name. His choice of language to write first name of individual recipient depends on the location of his twitter followers.
The web-link (Saal Ek Shuruaat Anek) also has language choice for readers if they want to read the details of government's works in any of the recognized Indian languages or English.
Modi prefers to use his personal twitter handle (@narendramodi) to reach out to his followers. Since he has more 'followers' on his personal twitter handle than the official one (@PMOIndia) of the Prime Minister's Office (PMO), his choice of his personal twitter handle to send personalized message will reach him out to more number of people both in India and outside the country.
His DM became instant hit on twitters as his followers started sharing it on social-media sites instantly, making his reach wider through this experiment in the digital age.
