Coca-Cola's recent creative ad campaign has been receiving many appreciations from the general public for its innovative idea and sensible approach in breaking stereotypes.
During Ramadan, a bunch of strangers came together for iftar. They discussed their lives and hobbies while sitting in a dark room, unaware of how the other people look like.
While one narrates what their likes and dislikes are, the other people form an opinion about the other person, imagining what they look like. They all are surprised when the lights are on and they see each other. They realised how they had wrongly imagined what the other people looked like, based on their hobbies and preferences.
Nearing the end of the video, the group of men remove a box from underneath their seats, which contained a can of a coca-coca without the label. Instead, there was a message which read, “Labels are for cans, not for people.” It smartly depicts how humans instinctively judge and form opinions of one another and this video encourages people to break the barriers of stereotypes.
