The world's second largest tobacco company by market share, British American Tobacco (BAT) have raised their cigarette prices to balance out a precipitating drop in smoking in the first quarter.
The BAT revealed that the volume of tobacco sold has fallen by 3.6% to 152 billion cigarettes in the first three months of the year, compared with a 1% fall in the same period last year, plus 1.4% fall overall in 2014.
There have been major declines in Russia, which was down 11%, while Vietnam had fallen by 5%.