Wedding gifting is an integral part of Indian celebrations, symbolising love, gratitude and tradition. Today, couples are increasingly opting for meaningful, practical and handmade gifts that stand out. One such entrepreneur is Mina Thakkar, co-founder of Chamak-Art N Craft and Decor, who creates unique, handcrafted pieces by working directly with artisans.
Mina said the idea for her business came during a trip to India amid the Covid lockdown. “I had time to observe things… and the more I spoke to artisans, the more I realised they had no way to earn,” she shared. Motivated to help, she added, “I thought, if I don’t do it now, when will I?” By cutting out middlemen, “agents were taking up to 60%” and paying artisans upfront, she built a model focused on quality and fair pay, leading to the creation of Chamak.
On wedding products, Mina said, “we have everything… an A-Z of wedding items,” from traditional dabbas and puja kits to modern trays and jewellery boxes. Many clients come with a priest’s list and prefer sourcing everything in one place.
She emphasised quality and practicality: “people want quality… they don’t want something that has to be replaced,” offering both premium and budget options. Mina also guides customers on presentation, adding, “if they bring their outfits, we can try different trays and see what works best.”
Sharing advice for couples, Mina stressed the need for realistic budgeting and practicality. “You need to set a proper budget for gifting,” she said, noting that many underestimate costs and end up skipping gifts. “It’s a small gesture, so be practical,” she added, encouraging a balance between quality and affordability.
She also highlighted a shift away from traditional gifting. “People want something useful and contemporary,” she explained, pointing to items like handmade mobile stands. Mina further suggested thinking beyond convention, adding, “why not choose healthier or personalised options instead of traditional sweets?”
Address: 5B Parr Rd, Stanmore HA7 1NP
Ph: 07960 730 575
www.chamak.uk
