The Indian version of the fashion magazine used Kendall Jenner for their tenth Anniversary cover, triggering bitter criticism stating that the occasion required an Indian woman and not someone who did nor embody or represent a real Indian woman.
The cover was put up on social media Instagram and was soon flocked by condemnation and disapproving comments, a woman saying that “[It is] sad that you're not encouraging young Indian girls to embrace Indian beauty standards but showcasing American reality show one(s).”
“... how dare you white wash your own women [and] your own culture,” another wrote.
“This is disappointing on so many levels,” wrote another. “I like Mario Testino’s work but there are so many wonderful Indian models and any one of them would have been worthy of being on the cover of Vogue India – celebrating all things India. Disappointing VOGUE India!”
The 21-year-old model and social media star found herself at the centre of social media backlash as Vogue India has been knocked for reinforcing a negative intension to young girls of colour.
Jenner, the supermodel half-sister of Kim, Khloe and Kourtney Kardashian appeared on the front in an editorial shot by esteemed photographer Mario Testino.
