Tata Consultancy Services has been ranked among the top 100 brands in the US in a survey by a leading brand valuation firm. The Indian IT major released a statement saying, "Brand Finance has ranked TCS as the 58th most valuable brand in the US and as one of only four global IT services companies recognises as a top 100 brand in the US, with 78.3 points, earning an AA+ rating."
The evaluation, made by Brand Finance, the world's leading brand valuation and strategy consultancy, checks the financial value of a company's brand name, intellectual assets, and trademark. It said, "Our brand value grew 286 per cent to $9.04 billion in 2016 from $2.3 billion in 2010, marking the fastest growth across the IT services industry during this period." Brand Finance Chief Executive David Haigh said TCS has emerged as a dominant force in the IT services industry and is the strongest brand in the sector. "Its brand power is indisputable," Haigh said in the statement. The study also revealed that the company's customer focus has been central to its success, with improving scores for brand investment and staff satisfaction.
Surya Kant, President of TCS in North America, Britain and Europe, said, "The ranking reflects the extent we are rooted in the US community, focused on the impact we can have for our customers and society." The $16.5 billion IT behemoth has significantly invested in the US over the past year to further its business growth and brand strength. “Our new facilities such as the Digital Reimagination Studio at Santa Clara in California are fostering enhanced digital initiatives with customers,” the statement noted. The company has also been a top recruiter of IT services talent from the colleges in the US.
