Jaguar Land Rover has scored a record turnover thanks to surging demand for its fast-growing premium cars, and cheaper pound shifts. It is expected to post annual revenues of more than £23 billion after sales accelerated 16 per cent, passing the 600,000 mark. Experts forecast the company will achieve annual sales of almost 800,000 cars by the end of the decade.
Britain's biggest car manufacturer, JLR's recent strong performance is almost entirely down to the resurgence of Jaguar. Marque sales roles 83 per cent on the previous year to almost 173,000 cars, owing to the growing demand for the new F-Pace, its first sports utility vehicle in the range, and the company's fastest-selling model in its 95-year history. The car is also more profitable than the saloons, which until now, made up the vast bulk of Jaguar's sales with customers willing to pay a premium for fashionable vehicles. Since it was bought by Tatas from Ford in 2008 for £1.5 billion, the Indian company has launched a massive investment programme, sinking more than £11 billion into JLR in new models, technology and factories.
