Tata invests in furniture e-tailer

After making personal investments in e-commerce major Snapdeal and online jewellery store Bluestone, Ratan Tata, chairman emeritus, Tata Sons is now investing in furniture e-tailer Urban Ladder. Tata's investment comes just four months after the Bangalore-based start up raised $21 million in a second round of funding from Hong Kong's Steadview Capital and its existing investors. The undisclosed investment amount from Tata comes at a time when the country's online commerce market is witnessing frenetic growth leading to top dollar being funnelled into the sector. “He (Tata) understands the furniture space very well, specially our focus on product design, said Ashish Goel, CEO & co-founder of the two-year-old company.