Tata's 5-year plan to enhance Air India's growth

Wednesday 21st September 2022 06:46 EDT
 
 

Air India has unveiled a 5-year plan called ‘Vihaan.AI’ to focus on its growth in network and fleet, revamping its customer proposition, enhancing reliability and on-time performance, after its recent acquisition by the Tata Group.

Formerly the national carrier, Air India under the new ownership aims to increase its market share to at least 30% in the domestic market while significantly growing the international routes from the present market share in the next five years. “The plan is aimed at putting Air India on a path to sustained growth, profitability and market leadership,” the company said in a statement.

Air India said its 5-year plan has been developed after extensive feedback from employees on their aspirations and hopes for the airline’s growth. Exceptional customer experience, robust operations, industry-best talent, industry leadership, and commercial efficiency and profitability, have been touted as the five key pillars of Vihan.AI. While the immediate focus will remain on fixing the basics and readying the carrier for growth (Taxiing Phase), the medium-to-long term focus will be on “building for excellence and establishing scale to become a global industry leader (Take Off & Climb phases)”, the company said.

Sharing an update on Air India’s transformation, Campbell Wilson, MD, and CEO, Air India said that the transformation has already commenced with a slew of initiatives in areas such as refurbishing cabins, serviceable seats, and in-flight entertainment systems. JRD Tata piloted the first flight of Air India 90 year ago. Since then, Air India and its employees have persevered through many challenges before its homecoming back to the Tata group, the company said.

The airline has also been adopting proactive maintenance and refining flight schedules to enhance on-time performance. Earlier, Air India announced to induct 30 new aircraft, including 5 wide-body Boeing planes, and 25 Airbus narrow-body aircraft from December this year, to augment its existing fleet in the near term.


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