Maruti to focus on launching new SUV models in India

Wednesday 06th July 2022 07:41 EDT

India’s largest carmaker Maruti Suzuki has been feeling the absence of SUVs in its line-up, and just had the previous-generation Brezza and the bigger S-Cross in its off-roader portfolio. The absence of a strong line-up and new-generation models has been hurting the prospects of Maruti, prompting the company to go on an overdrive in the category.
Now Maruti has driven in the upgraded Brezza as the company promised to introduce a series of SUVs to take on off-roaders from companies such as Tata Motors, Hyundai, and M&M.
 “The new-gen Brezza is here, and we have a few more SUVs in the pipeline,” Maruti’s new MD and CEO Hisashi Takeuchi said. New Brezza will be available in manual and automatic versions, priced between Rs 800,000 and Rs 1.4 million (ex-showroom).
Takeuchi said Maruti plans to strengthen the company’s line-up across segments, with a special focus on SUV portfolio. In line with the rapid modernisation of the automotive industry, he said, the company’s new model will be high on design, technology and features.
Maruti said Brezza has been the company’s first model to be conceived, designed, and developed exclusively for India. Since its launch in March 2016, Maruti has sold over 750,000 units of Brezza. The model still sells around 10,000 units on a monthly basis.

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