Kolkata-based packaged goods firm Emami Ltd has acquired the Dermicool brand from Reckitt Benckiser Healthcare for a total consideration of £43.2 million, it said in a regulatory filing.
The move will help Emami, which sells Navratna Cool Talc to further strengthen its presence in the prickly heat and cool talcum powder category, considering that Dermicool has a 20% market share in the high-growth, low-penetrated talcum powder category.
Following the deal, Emami is set to become the market leader in the niche category and help realise synergetic and cost optimization benefits, it said. Emami’s core business strategies is to grow through the inorganic route. The company considers acquisitions that not only add value and synergy with its current line of businesses, but offer opportunities for the organization to be present in categories which have high-growth potential, it said.
