The Gujarat Co-operative Milk Marketing Federation (GCMMF) which markets dairy products under brand 'Amul' aims to establish itself as the largest dairy organisation in the world in the long term. The apex body of dairy cooperatives of Gujarat is targeting a turnover of £5 billion to emerge as largest FMCG organisation in India by 2020-21. At its 45th annual general meeting, GCMMF declared that it had registered a turnover of £3.3 billion in financial year 2018-19, 13% higher than the previous financial year. Amul hopes to climb up from its current ranking as the ninth-largest dairy organisation globally, to be among the top three soon.
In fact, the group turnover of GCMMF and its constituent member unions, representing unduplicated turnover of all products sold under Amul brand has exceeded USD $6.5 billion. “During the last nine years, our milk procurement has witnessed a phenomenal increase of 153%. This growth is a result of high milk procurement price paid to our farmer members which has increased by 105% in this period,” said Ramsinh Parmar, GCMMF chairman.
“India will need around 600 million metric tonnes of milk per year (650 million litres per day) in year 2050-51 from current level of 176 million metric tonnes per year (480 million litres per day) to fulfil demand for milk and milk products. This means India’s milk production needs to grow at around 3.2% CAGR for the next 40 years. This can be possible only when dairy farmers are given stable and remunerative prices through proper market linkage. In order to achieve this estimated growth in demand, the time is ripe for the second White Revolution,” he added.
GCMMF managing director RS Sodhi said that with dairy commodity prices firming up over the last three to four months, Indian dairy farmers can look forward to golden days ahead. “Innovation is key to our success,” he said, adding that Amul has introduced as many as 102 new products in last four years. Of these, 48 products were being introduced in the last two years, he said, surpassing the target of launching two new products every month. He added the total milk processing capacity which presently stands at 36 million litres per day will be scaled up to 40 million litres per day within the next two years.