Google India has announced key initiatives for small and medium businesses in India, including a new tool that would help them create an online presence. The announcement was made by Google CEO Sundar Pichai, who was in New Delhi for a day. He said the brand new tool- My Business, was introduced first in India, and will gradually be taken to other countries.
It will help small businesses set up website from their mobile devices. All they need is a smart phone and a few minutes. "We've learnt that when we solve for a place like India, we solve for everyone around the world," Pichai said. The tech giant also launched Digital Unlocked, an education programme in association with industry body FICCI and the Indian School of Business. It will impart mobile and online courses to help small businesses.
"We've learnt that when we solve for a place like India, we solve for everyone around the world. SMBs have always been keys user of our platform right from the beginning," said Rajan Anandan, vice-president- India and Southeast Asia, Google. He also said that businesses with a digital presence see profits grow twice as fast. Additionally, 52 per cent of digital businesses cater to customers beyond their cities compared to 29 per cent of offline ones. "Digital business employ 5 times more employees than offline ones."
