Dear Financial Voice Reader,

Wednesday 28th August 2019 05:36 EDT

Make Me Rich…save the Planet too if you Bl*&dy Must

Do you want to do something fulfilling and fun? That’s probably the meaning of life isn’t it? How about saving the earth? Too busy? Too difficult. I can hardly appeal to your self-interest when I say ‘save the planet’ – it just doesn’t get enough people excited – sadly. And virtue signaling is so passé.

Okay, so let me use my own expertise to appeal to your self-interest. Money and investments. Responsible investing, say in the new batch of alternative to meat companies, could see you making money, and promote the environment and save some animal lives too.

I know, I know, you want to go out, kill a cow and eat it. Oh so posh and sophisticated you are...but wait my little least consider the shares then in this little company: Beyond Meat. I say little, they're huge and so is their share price.

I rub my hands with glee as I spot another teenage vegan. Go on, do it for my pension...I mean the planet. No virtue signaling here. Just pure greed.

Just in case you’re morally misguided and care more about your health than wealth, then you’ll love this data from the company:

“A peer-reviewed Life Cycle Analysis (LCA) conducted by the University of Michigan compared the environmental impact of The Beyond Burger to a ¼ lb. U.S. beef burger. The study concluded that The Burger uses significantly less water, less land, generates fewer Greenhouse Gas Emissions (GHGE), and requires less energy than a beef burger.”

Some research on the Beyond Meat website will get the eco-warrior do-gooders and environment botherers excited. Of course greedy fat capitalists like me are unmoved. But if it helps make us rich, then feel free to yak on about it.

For instance, 16% increased cancer risk and 21% increased heart disease risk, 45% global surface area for livestock systems, and 66 billion land animals slaughtered every year for food.

That last one – the equivalent of the entire population of the United Kingdom, man, woman and child is slaughtered each year for food. Just waiting for Imran Khan to Tweet, ‘Genocide, Racist, Nazis’.

I declare, as one should, a financial interest. If you buy their shares I probably won’t get any richer because you’re not gonna move the needle. So if you could recruit someone with proper money to do it, you know, some rich uncle, or aunt, then that might move the needle.

Alpesh Patel

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