As promotions for Pawan Kalyan's 'Katamaraydudu' commences, makers seem to be trying a new but familiar strategy to attract crowds. Reports say the group will skip an audio launch, and instead, hold a grand pre-release event.
Apparently, producer Sharrath Marar has convinced Kalyan to follow the new trend at the Tollywood box office. Just a few months back, Chiranjeevi's 'Khaidi No. 150' saw a pre-release event that became a huge hit, and created the perfect launchpad for the veteran actor whose fans attended in thousands. 'Katamaraydudu has already picked up pace as its teaser become the fastest to record five million views on YouTube in just 24 hours. It is currently in its last leg of shoot, with lead actors Kalyan and Shruti Haasan shooting for a couple of songs.
The film's makers intend to release it for Telugu New Year Ugadi, in March.
