Director AR Murugadoss is loved for his commercial blockbuster films that often come with a social message. His fans still fondly remember the 2014 blockbuster 'Kaththi' starring Ilayathalapathy Vijay speaking out about the condition of farmers, and bringing to notice the ill effects caused by Coca Cola and Pepsi factories in Tamil Nadu.
Following his voice, several trader associations and trading establishments have announced that they have stopped selling those products and millions of youngsters have vowed to stop consuming them. Murugadoss had stated that he had stopped drinking Pepsi or Coke, when he had begun writing the script for 'Kaththi', and that the products are banned in his shoots.
