Thalaivar's '2.0' co-starring actor Akshay Kumar, has reportedly made record pre-release business. Theatrical rights of the film's Telugu version have been sold for an undisclosed price by Global Cinemas, in Andhra Pradesh and Telangana. Creative head of Lyca Productions, Raju Mahalingam called the deal “History in the Making”. “2.0- SOLD OUT for a Whopping Price!! AP and Telangana !!! Lyca Productions & Global Cinema partnership is a “History in the Making!!!” he tweeted.
A source revealed that the theatrical rights of the Telugu states have fetched record earnings for its makers. Broadcast rights to the film were bagged by Zee group for an astronomical price of £11 million- highest ever for the satellite rights of a regional film. Unconfirmed reports suggested that the Hindi theatrical rights have been sold for £8 million. '2.0' is Shankar's most-ambitious film and the sequel to 2010 blockbuster 'Enthiran'.