SS Rajamouli's record breaking war drama, 'Baahubali:The Beginning' has entered the Guinness Book of World Record, for the largest poster of all time.
The most expensive Indian film that recently toppled box office records, released the gigantic promo that measured more than 50,000 square feet. The poster shows a giant portrait shot of the film’s Telugu star, Prabhas, beaming over a backdrop of storm clouds and surrounded by sword-wielding warriors and a snarling lion. It’s topped by Global United Media, the production company listed as the record holders.
The first of a two-part historical epic, is about a deposed king who must fight his brother to regain control of his kingdom. It was reported to have taken 165 crore ($26m or £16.7m) in its opening weekend, beating the previous 108 crore ($17m or £10.9m) record set by Shah Rukh Khan’s 'Happy New Year' in 2014. To date it has received 375 crore, making it India’s second highest-grossing film.