'2.0' director Shankar had an extravagant meet in Dubai ahead of the audio launch of the film. Main lead Rajinikanth, Bollywood action hero Akshay Kumar who plays the vilain, AR Rahman, and female lead Amy Jackson along with Lyca Productions' Chairman Subaskaran and Raju Mahalingam, made a grand entry flying to the venue on a helicopter. Addressing the meet, Shankar said, “The premise is new, the message is new, format is new and doesn't look like an Indian movie, but is more like a Hollywood film.”
He added 3D makes the watching experience of the movie a more exciting one. It makes you feel you are there where the story is happening and you are able to see your stars so close. This film demands the 3D technology and once you see the film you will understand the importance of 3D in the film. The most interesting part of the launch was when Akshay was asked about his experience working in a Tamil movie, and Shankar jumped in to clarify, “'2.0' is not a Tamil film, it's an Indian film.” Well, when Thalaivar is the protagonist, the film is bound to be national.
