On India’s 75th Independence Day, Bollywood stars will be joined by global musicians Ed Sheeran and Mick Jagger to raise funds for Covid relief in the country. Academy Award-winning musician AR Rahman and American guitarist Nile Rodgers will perform at the event.
In a three-long-hour event, titled We For India: Saving Lives, Protecting Livelihoods, the celebrities hope to raise as much as £2.5mn on 15th August 2021. The event will be hosted by actor Rajkummar Rao, the star of the Oscar and BAFTA-nominated film The White Tiger. It will be live-streamed on Facebook.
According to a press release: “All the donations will be allocated to post Covid-19 pandemic missions and provide vital preventative measures against future waves.”
The funds will also provide “critical facilities such as oxygen concentrators, cylinders, ventilators, and essential medicines as well as ICU units.”
The donations will also be mobilised to support “long-term public recovery” and “rebuild livelihoods such as those thrust into poverty due to a decline in earnings and complete loss of income.”
“Humanitarian efforts in the form of meal and ration kits will be provided to the rural and urban families hit financially by the pandemic, and cash relief will be provided to families who have lost an immediate member,” the press release stated.
The line-up of attendees includes about 100 celebrities from the film, music, comedy, and sports industries.
The popular list of attendees also includes actor Farhan Akhtar, UNEP Goodwill Ambassador Dia Mirza, award-winning storyteller Jay Shetty, and filmmaker Karan Johar.
'We For India' is produced by Reliance Entertainment, the leading media and entertainment company, in partnership with The World We Want, a purpose-driven enterprise, and is supported by GiveIndia, India’s largest and most trusted giving platform. The exclusive streaming partner for this fundraiser is Facebook India. Watch this global event live on 15th August at 7.30 PM IST, 3:00 PM BST, 10:00 AM EST & 7:00 AM PST.
