Salman Khan's 'Sultan' has broken record of the highest opening at the Pakistan box office by earning Rs 116 million in the first three days of its release. A spokesperson for Geo film, distributor of the movie in Pakistan, said, "It has broken all previous records for highest opening collection which is beyond our expectations."
Released on Eid in true bhai style, 'Sultan' didn't need more than two days to break the record that was set by Pakistani film 'Jawani Phir Nahi Aani', released last year by Humayun Saeed. The spokesperson said, "We are expecting 'Sultan' to touch the Rs 150 million mark in its opening weekend. Tickets for the first five days have already been sold out in advance at most cineplexes and single screen theatres."
Nadeem Mandviwalla, owner of Atrium cinemas, said the Salman Khan-starrer made the most of the long holidays. "'Sultan' got the advantage of long holidays. Basically Eid holidays have run from Wednesday to Sunday because of the weekend." The success of the Bollywood project stole collections of other Eid releases including Pakistan's 'Sawal 700 Crore Ka', and Hollywood's 'Tarzan' and 'Finding Dory'. Mandviwalla said that 'Sultan' had been released on 75 screens as exhibitors were running special shows going into late night to fulfil the demand for tickets.
