Actor Yami Gautam believes it is not easy to bring the audiences back to theatres as viewers today have an awareness of the kind of content they want to watch on the big screen and on the OTT platforms. Yami, who has featured in three OTT releases - ‘Bhoot Police’, ‘A Thursday’, and ‘Dasvi’, believes the digital boom has opened many doors for filmmakers and actors.
Speaking at the Times Network India Economic Conclave, Yami said, “OTT has opened avenues and perspectives. It came at a time when it opened an important door financially and economically for producers and for actors too. We are very fortunate with multiple arrays of mediums coming together and that the opportunities will not go away. The challenge now is that only the brilliant will stand out.”
As an actor, Yami said the job is to be part of good stories, irrespective of the medium. “It is not easy to get the audience back to the theatre because we don’t know what is going to work. Now, we have not demarcated, they have. Now, the audience is telling us what they want to watch. Like, my own family is comfortable to watch (OTT) sitting nicely together. You want all your films to be on the big screen and they eventually are going to come on satellite and on OTT.”
She said digital platforms are becoming a global village as the audiences are exposed to regional or international content. “It is good because at the end of the day you want to watch good cinema now whether it’s coming from Malayalam or Tamil or Spain. I’m connecting with the emotion, the story. I don’t question it. Besides, it pushes us and makes us work harder. So, something that pushes you to get the better and the best out of you, you must appreciate it rather than making it like competition.”
