Nani’s latest film, HIT 3, has become a massive success on OTT platforms, quickly rising to the top of Netflix India’s streaming charts. Directed by Sailesh Kolanu, the crime thriller features Nani in his first role as a cop and marks the Telugu debut of actress Srinidhi Shetty. Prateik Babbar plays the film’s main antagonist.
HIT 3 is considered one of the biggest hits in Nani’s career, showcasing the actor in top form after a series of back-to-back successes. Originally made primarily for Telugu-speaking audiences, the film has gained widespread recognition since its release on Netflix. Despite a lukewarm response to its Hindi dubbed version in theatres, the OTT release has amplified its popularity, drawing in viewers across language barriers.
Netflix reportedly paid a substantial ₹54 crore for the digital rights to HIT 3, an investment that has already paid off. The film has amassed over 150 million streaming minutes since its release, signalling its huge demand among viewers. The success highlights Nani’s strong pull on digital platforms, where his films regularly perform well, prompting major streaming services to acquire his titles at premium rates.
Sailesh Kolanu, who previously directed Saindhav, helmed HIT 3 on a large scale, while Nani also took on production duties under his banner Wall Poster Cinema, earning handsome profits from the project. The film’s gripping storyline, tense action sequences, and strong performances have won praise from both critics and fans alike.
In a notable development, Netflix has also secured the digital rights for Nani’s upcoming film The Paradise, continuing their association with the star. Additionally, HIT 3 is the third installment in the HIT series, with the fourth part already in the works. For the next film, Nani has brought in actor Karthi as the new lead.
Nani has expressed ambitions to develop the HIT franchise into an Avengers-style universe, bringing together all the lead characters from the series in a grand finale. For now, HIT 3 shows no signs of losing momentum and remains a dominant force on OTT platforms. Fans eagerly await further updates on the franchise’s future.
