Arjun Kapoor: Need to look at the content, not numbers

Wednesday 07th April 2021 09:46 EDT

Actor Arjun Kapoor feels the pandemic has changed the entertainment world and that a lot of rethinking and rejigging is required now that theatres have opened. He expects the whole box-office number game to see a major shift soon. Speaking in an interview, Arjun said, “Eventually they (box office numbers) will matter. It's a business, so you'd like to have an understanding of what numbers are coming in, so we make film of certain calibre. But do I believe that from April and May we will see the same numbers as 'War' (2019) saw before Covid? I don't think so. It will take a little bit of time.”

He added, “Today, we're in a new environment amid the pandemic and we'll have to rejig our expectations and our understanding. So, rather than looking at the first day or second day, you look at the totality of the film. You look at the overall perspective; six to eight weeks after the run is over, you kind of understand how the audiences reacted to the material.”

Arjun's 'Sandeep' and 'Pinky Farar' recently hit the big screens. He said that while numbers are important, they are only so from a business perspective, and not much for the actors. “It’s a good reality check for us because we’re too caught up with numbers. I don’t think actors, beyond a point, can engage in numbers because they’re very subjective. An actor can do an X amount of business in the right sort of film, and he can do an X amount in a wrong film. But that shouldn’t change the fact that he should be allowed to do what he wants to do,” Arjun said.

comments powered by Disqus

to the free, weekly Asian Voice email newsletter