After Shah Rukh Khan, Bollywood’s Akshay Kumar has now joined Ajay Devgn in promoting a pan masala brand. While the brand achieved a major feat by bringing together the three stars of Bollywood together, fans of the ‘Khiladi’ have taken offence at the decision. Akshay’s followers pointed out how the actor promotes the idea of quitting cigarettes for the family and had earlier said he will never promote ‘guthka’.
The endorsement features Devgn driving a car with Shah Rukh sitting next to him. Shah Rukh then says, “Dekhein, kaun naya khiladi aaya hai (Let’s see who is this new player). Then we are introduced to Kumar in the video, who holds a packet of ‘vimal elaichi’ which is cut open with a sword.
Many eagle-eyed fans even dug out an old video of Akshay where he is heard saying that he will never promote products that pose any kind of threat to one’s health.


