Founders Ajay Chhabra and Julian Rudd have reinvented the 18th edition of South Asian culture-fest, London Mela which will be held online and virtually for the first time ever on 7-8 November 2020. Melatopia, featuring South Asian music, dance, food, and culture will be a one-of-a-kind festival experience within an immersive VR experience in Sansar. Usually performed at the festival’s home in Southall Park, London Mela organisers have embraced the digital realm with the first Virtual Reality Mela ever staged, to keep everyone safe during Covid-19. According to the founders, the audiences will be able to experience live artists, dance performances and DJs in an extraordinary VR online space specially created for the Mela. Whether viewed on a smartphone, tablet, laptop or wearing VR glasses, audiences will be able to engage with the performances and each other in new and innovative ways. The performers include pop sensation and BBC Future Music Artist Celina Sharma features as well as Roma Sagar and Rio Jai. Punjabi Hit Squad and Chand Ali Khan, and other artists featured in Melatopia will be recorded exclusively for the event.
Ajay Chhabra, Artistic Director, Melatopia said, “With so much change occurring all around us, from the very personal loss of loved ones to the major change artists and communities are facing the world over. Melatopia is our way to keep fearless ambition alive, to be bold, to take risks and to create a new platform for what we know best, the coming together of community and artists to create a new utopia, Melatopia! The South Asian Diaspora is international, with a footprint on every major continent, in every major city globally - In a time of isolation, Melatopia is an exciting new opportunity to bring this international diaspora of people together, by using new technology and cross arts form connections, to a new and intergenerational audience.”
Time: 15:00 - 03:00 (3PM to 3AM) GMT
Venue: www.londonmela.org the gateway to MELATOPIA within Sansar the global VR leader in live events
Melatopia streams live on Twitch, Facebook, and YouTube
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