Madame Tussauds London has launched its “Icons of India” celebration this week, bringing together 13 wax figures of leading Indian film stars and cricketers in a limited-time showcase running through May and June.
The exhibition, set within the attraction’s Awards Party zone, has been transformed into a space inspired by Indian culture. Visitors can interact with lifelike figures of some of India’s most recognisable personalities from cinema and sport, reflecting the growing global appeal of Indian entertainment and cricket at one of Britain’s most popular tourist destinations.
Featured icons include Amitabh Bachchan and Sachin Tendulkar, alongside Virat Kohli and Aishwarya Rai Bachchan, with several figures temporarily relocated from other international Madame Tussauds sites. The experience also showcases contemporary stars such as Deepika Padukone, Ranveer Singh, Priyanka Chopra Jonas, Hrithik Roshan, Katrina Kaif and Madhuri Dixit, inviting visitors to “strike a pose” with figures spanning decades of Indian popular culture. Additional exhibits include Ranbir Kapoor and Kajal Aggarwal, whose models have travelled from New York and Singapore.
Steve Blackburn, General Manager at Madame Tussauds London, said the initiative reflects the international reach of Indian cinema and sport. “Bollywood’s global appeal is huge, and London’s love for Indian cinema and cricket grows stronger every year,” he noted. “With ‘Icons of India’, we are bringing fans closer than ever to the stars they love. We are thrilled to invite guests to step into this world of magic, capture unforgettable moments, and celebrate the icons who have shaped global entertainment and sport.”
Described by organisers as a “truly global celebration”, the exhibit brings together figures sourced from multiple Madame Tussauds locations worldwide, highlighting both the cross-border popularity of Indian personalities and the museum’s collaborative approach to curation.
The High Commission of India in London endorsed the showcase, calling it a “vibrant celebration of the shared cultural affinity between our two nations”.
“Showcasing the global appeal of Indian cinema and cricket, this initiative brings the spirit of India to the heart of London while strengthening people-to-people ties, which stand as a testament to the enduring cultural bridge between India and the United Kingdom,” the mission said.
