Award winning publicist and owner of Serendipity PR, Sangeeta Waldron’s new book demonstrates that CSR is the future of business.
Waldron’s book titled ‘Corporate Social Responsibility Is Not Public Relations’, will be published on 18 February 2021. “Also, there are not many female, ethnic voices in this field and I want to help change that,” Sangeeta said.
Her book consists of a special chapter on India, where she talks about how in the year 2014 India was the first country in the world to introduce a CSR law. “In this chapter we discover some of India’s pioneering brands who have been driving change for over the last 100 years. I have also interviewed an Indian Yogi, who shares his wisdom about Yoga and how it stimulates a mind-set for sustainability; Yoga is now a United Nations initiative,” she said.
The book contains 15 global inspirational interviews with thought leaders and entrepreneurs, including David Katz, CEO of Plastic Bank; Lois Acton, mentored by Anita Roddick, founder of the Bodyshop, Fred Huguez, who escaped the LA gang culture about the essence of sustainability, and more. The foreword is by environmental journalist, Lucy Siegle.